Better Choices, Better Outcomes

Fix the Roof When the Sun Is Shining

Keep the schedule full.

As the economy shifts, many of us in the joinery industry find ourselves with less work. However, not everyone is facing a slowdown; just this week, I spoke with three firms enjoying record months. So, it’s not all gloom and doom.   For those of us with some “spare time” in our workshops or teams, it’s crucial to ensure this time is being used wisely.

We’ve all seen how tasks can drag on when there isn’t enough work in the pipeline, leading to a lack of pressure to keep things flowing smoothly and profitably. The phrase “fix the roof when the sun is shining” comes to mind—a reminder to make the most of the time we have, before things change and business picks up again.

Many companies have had to downsize due to the economic climate, retaining only their best team members for the future.  However, even with a leaner team, there are times when production gaps or site delays lead to underutilised hours. Without a focus on productivity, jobs can expand to fill the available time, resulting in lower gross profit and a loss of momentum within the team. The key is to maintain a sense of urgency and focus.

Every job must contribute to the bottom line and time is the thing we have the most control over, what we do with it and how well it is spent.

If a job has a set number of hours allocated, it’s vital to aim to complete it within that target. If the pace slows down, the job becomes less profitable, and the team may lose their edge. When work picks up again, they may find it challenging to regain their previous pace and efficiency.

Now is also an ideal time to tackle those internal projects and improvements that often get pushed aside. Whether it’s software upgrades, housekeeping, material storage optimization, inventory control, training, or branding initiatives, these tasks should be treated like any other job in the business. Create a detailed plan with objectives, a budget, and a timeline. Enter these projects into your planning system, and when there’s a production or administrative gap, schedule them in. Make it clear to your team that maintaining pace is crucial for both customer jobs and internal projects.  Place emphasis on these improvement projects at toolbox meetings.  By doing this, you are creating a positive vision of the future and demonstrating your commitment to the business, the team and the culture.

Some companies are seizing this opportunity (while keeping cash flow in mind) to focus on improvements.

Remember, the economy is cyclical, just like everything else. Now is the time for your team to practice, challenge themselves, and learn new skills. This applies across all areas of the business, from customer service, production and  installation.

Ian Featherstone is a cabinetmaker, business advisor, mentor and leadership coach, and the owner of Glass Half Full. He specialises in the construction industry, particularly the joinery & cabinetry sector. For more information or to find out how you can move your team forward, please visit www.glasshalffull.co.nz

Use E.I not A.I. for better relationships.

The Importance of Emotional Intelligence in the Joinery Industry

The market may seem tougher now, but there is more than enough work around for your business, the key is to create the right personal connections in the right way.  Make them human connections, not electronic or artificial, stop emailing quotes and follow ups to an inbox, and start delivering proposals, ideas and real value face to face with prospects and clients; the actual people you are doing business with.

In the joinery industry, where craftsmanship and precision are paramount, the human element plays an equally critical role in ensuring success. Emotional intelligence (EI), defined as the ability to understand and manage one’s emotions as well as those of others, is a vital skill set that can significantly enhance customer relationships, boost sales, and improve team dynamics.

Building Strong Customer Relationships

Customer satisfaction goes beyond the physical quality of the work produced. It’s also about the experience customers have throughout the process. Emotional intelligence helps professionals to connect with their clients on a deeper level, understanding their needs, concerns, and preferences.

  1. Understanding Customer Needs: Joiners and designers with high emotional intelligence can better discern customer desires and concerns. By actively listening and empathizing with clients, they can tailor their services to meet specific expectations, thereby increasing customer satisfaction and loyalty.
  2. Effective Communication: Clear and empathetic communication is essential in managing customer expectations and addressing any issues that arise. Emotional intelligence enables more effective communication, ensuring that clients feel heard and valued. This reduces misunderstandings and fosters a positive rapport.
  3. Conflict Resolution: In any customer-facing role, conflicts are inevitable. An emotionally intelligent approach to conflict resolution involves staying calm, understanding the customer’s perspective, and finding mutually beneficial solutions. This not only resolves the immediate issue but also strengthens the trust between the business and the client.

Boosting Sales

Sales in the joinery industry is not just about showcasing beautiful woodwork; it is about building relationships. Emotional intelligence can significantly enhance sales performance in several ways:

  1. Building Trust: Trust is a crucial component in any sales relationship. Salespeople who exhibit emotional intelligence can create a trustworthy and reliable image, making customers more likely to engage and commit to a purchase.
  2. Identifying Customer Motivations: Understanding the emotional drivers behind a customer’s purchasing decisions allows salespeople to better address their needs and desires. For instance, a customer might be more concerned about the sustainability of the wood rather than just the aesthetic appeal. Recognizing these motivations can lead to more personalized and effective sales pitches.
  3. Personalized Sales Approaches: By leveraging emotional intelligence, sales people can adapt their approach to suit different customer personalities and emotional states. A customized approach not only makes customers feel valued but also increases the likelihood of closing a sale.

Enhancing Team Dynamics

A joinery business thrives when its team works harmoniously. Emotional intelligence is crucial for fostering a positive and productive work environment.

  1. Improved Communication: Teams with high emotional intelligence communicate more effectively. Members are more likely to listen to each other, understand different viewpoints, and convey their ideas clearly and respectfully. This leads to fewer misunderstandings and more collaborative problem-solving.
  2. Better Collaboration: Emotional intelligence fosters empathy among team members, enabling them to support each other and work together more effectively. This collaborative spirit is essential in joinery, where projects often require input and coordination from multiple specialists.
  3. Conflict Management: In any team, conflicts can arise. Team members with high emotional intelligence can manage conflicts more constructively, addressing issues before they escalate and finding solutions that satisfy everyone involved. This maintains a positive team atmosphere and keeps projects on track.
  4. Leadership Development: Emotionally intelligent leaders are better equipped to inspire and motivate their teams. They understand their team members’ strengths and weaknesses and can provide the support and guidance needed to help them succeed. This leads to a more engaged and productive workforce.

Conclusion

Emotional intelligence is an invaluable asset in the joinery industry, enhancing customer relationships, boosting sales, and improving team dynamics. By cultivating emotional intelligence within their teams, joinery businesses can ensure not only high-quality craftsmanship but also exceptional customer experiences and a positive, collaborative work environment. As the industry continues to evolve, the ability to connect with others on an emotional level will become increasingly important, distinguishing successful businesses from their competitors. Investing in emotional intelligence development is, therefore, not just a beneficial choice but a necessary one for long-term success. 

The team and culture you create is your most valuable asset. See here for some practical tips. https://glasshalffull.co.nz/emotional-intelligence-tips/

Ian Featherstone is a cabinetmaker, business advisor, mentor and leadership coach, and the owner of Glass Half Full. He specialises in the construction industry, particularly the joinery & cabinetry sector. For more information or to find out how you can move your team forward, please visit www.glasshalffull.co.nz

Navigating Uncertain Waters: Why Businesses Shouldn’t Go It Alone in Uncertain Times

If you are a Master Joiner Member, you will be familiar with the term “don’t go it alone”.  In this article, we will explore the importance and benefits of seeking help and why going it alone may not be the wisest choice, especially in uncertain times.

In the ever-changing landscape of the economy, businesses face a multitude of challenges.  From economic downturns to shifts in consumer behaviour, the path to success can often feel like navigating uncharted waters.  However, amidst uncertainty, there exists a beacon of support that many business owners overlook; industry associations and professionals.  Seeking help can not only provide invaluable guidance for business growth or making changes, but also foster a sense of camaraderie and support for mental health, benefiting both the owner and the business itself.

Strength in Numbers: The Power of Industry Associations

Industry associations play a crucial role in supporting businesses across various sectors. These associations bring together businesses of similar interests, providing a platform for collaboration, advocacy, and knowledge sharing. By becoming a member of an industry association, business owners gain access to a wealth of resources and expertise that can help them navigate the complexities of their respective industries.

One of the primary benefits of joining an industry association is access to valuable insights and trends. These associations often conduct research and analysis, providing members with up-to-date information on market dynamics, regulatory changes, and emerging technologies. Armed with this knowledge, business owners can make informed decisions and stay ahead of the curve.

Moreover, industry associations offer networking opportunities that can be invaluable for businesses. Connecting with peers, suppliers, and potential clients within the industry can lead to new partnerships, collaborations, and business opportunities. Building a strong network not only expands the business’s reach but also fosters a sense of camaraderie among entrepreneurs facing similar challenges.

The Expert Touch: Leveraging Professional Guidance

In addition to industry associations, seeking help from professionals such as, accountants, legal advisors and consultants can be instrumental in navigating complex business challenges.  These professionals bring specialized expertise and an objective perspective to the table, helping business owners make informed decisions and avoid costly mistakes.

Whether it’s devising a business plan, financial and cash flow planning, optimizing operations, or ensuring compliance with regulations, professionals can provide tailored solutions to address specific needs.  By outsourcing certain tasks to experts, business owners can free up valuable time and resources, allowing them to focus on core competencies and driving innovation within their business.

Camaraderie and Mental Health: Finding Strength in Community

Running a business can be a lonely endeavour, especially during turbulent times. The weight of responsibility, coupled with the pressures of uncertainty, can take a toll on one’s mental well-being. However, by actively engaging with industry associations and professionals, business owners can cultivate a sense of camaraderie and support.

Making time to participate in networking events, workshops, and peer-to-peer forums provides opportunities for business owners to connect with like-minded individuals facing similar challenges. Sharing experiences, exchanging ideas, and offering mutual support fosters a sense of belonging and solidarity, mitigating feelings of isolation and stress.

Furthermore, seeking help from professionals can alleviate the burden of decision-making, reducing feelings of overwhelm and anxiety. Knowing that you have a dedicated support system in place can instil confidence and resilience, empowering business owners to navigate adversity with greater ease.

The Ripple Effect: How Helping Others Benefits Everyone

It’s often said that the greatest reward lies in helping others. This sentiment holds true in the realm of business as well. By actively engaging with industry associations and professionals, business owners not only receive support but also have the opportunity to pay it forward.

Mentoring aspiring entrepreneurs, sharing insights, and offering guidance not only enriches the lives of others but also cultivates a sense of fulfilment and purpose for the mentor.  Furthermore, collaborating with peers on industry-wide initiatives fosters a culture of cooperation and collective growth, driving innovation and progress within the business community.

In essence, seeking help is not a sign of weakness but rather a strategic investment in the success and sustainability of businesses. By leveraging the expertise and support of others, business owners can navigate the uncertainties of the economy with confidence, knowing that they are not alone on their journey.

Together, we can weather any storm and emerge stronger than ever before.

Ian Featherstone is a cabinetmaker, business advisor, mentor and leadership coach, and the owner of Glass Half Full. He specialises in the construction industry, particularly the joinery & cabinetry sector. For more information or to find out how you can move your team forward, please visit www.glasshalffull.co.nz

Managing People Through Change

Heraclitus, the Greek philosopher said, “Change is the only constant in life.”

At a time when we hope that the rate of change will settle, it seems to be speeding up, with more surprises around every corner.

However, if we take a proactive approach to managing change with our teams, we can help them get to a better place and get used to the fact that change is constant and something we need not fear.

For things to get better, for improvement to take place, this requires change.

In life and in nature, cycles of change happen daily and throughout the seasons.

It’s often not the change itself that makes people nervous and anxious; it’s when change is not anticipated, happens as a surprise or is a shock, that emotions can kick in and make the transition challenging to understand and accept.

As with most things in business and psychology, there are processes that can help us.

The diagram below illustrates very well the roller coaster ride of emotions, understanding, adaptation and ultimately acceptance that can occur for most of us through the process of change.

Our role as leaders, is to help people see that the status quo is not an option, to paint a picture of the future and show a pathway to get there.  We must understand that every person is unique and should be allowed to experience their own version of their current reality.  This reality is based entirely on their own perceptions, fears, and emotions.  We should expect resistance, so be prepared to listen, support and coach people around the obstacles and towards an understanding that the change is a good idea.  The grip that fear has on them, will loosen and they will be free to adapt, to try doing things differently and accept that change is good and hopefully, be looking out for opportunities to change more, for the better, in the future.

Remember to share your vision of the future, tell them what your just told them and just when you think you are done, tell them again and accept questions to gain an understanding every step of the way.  The aim is to have a team of willing participants reach the future state who are ready to take the next opportunity for change, when they see it.

Ian Featherstone is a cabinetmaker, machinist, business advisor, mentor and leadership coach, and the owner of Glass Half Full. He specialises in the construction industry, particularly the joinery & cabinetry sector. For more information or to find out how you can move your team forward, please visit www.glasshalffull.co.nz

Its more than steering a course – this situation requires Stewardship

March 2022 marks 5 years of writing this column, thank you to Bob, Michael, and Joiners Magazine for the opportunity to share views, stories, and ideas all of you in the industry.

As we move further into 2022, we are sure that the only thing we can be certain of, is more uncertainty and with that the challenges of leading a business forward in unchartered territory once again.

To lead in these times, will require something more, like Stewardship, which can unite, align and bring out the best in your team.

Beware of getting stuck in managing mode

The traditional approach is to create a plan behind closed doors, plotting the course and controlling the flow of work and resources.

Instead, with belief in the life that exists throughout the organisation, a process of invitation and encouragement can be set into motion, connecting people to each other and to their dreams for themselves and for their shared experience of community… revealing hidden gifts and releasing pent-up energy… and cultivating the organisations inherent capability to thrive.

To enable the system to take on a life of its own and to help it become truly self-generative, the challenge of stewardship is to navigate a thoughtful mix of control, guidance, and nurturing; to tend to both individual and collective; and to support the system’s wisdom, learning and enrichment, as well as its accomplishment of tasks and milestones.

Along the way, the wise steward’s questions include: What would bring the most life to this situation? What is the wisdom that is needed now? What seems to want to come to life here? How can I serve this unfolding, either by disturbing things, by planting a seed, by cultivating a freshly sprouted initiative, or by compassionately hospicing something that needs to die?

Stewardship requires thoughtful crafting of structures and systems. It necessarily takes a holistic view — which in organizations means linking purpose with passion, brand with culture, and worker with customer and community.

Management Controls

Management continues to be appropriate for the useful, surface-level busyness of the day-to-day, with its focus on controlling the parts — rather than on the system as a whole — through tactics, action plans, performance goals, and expert-driven solutions in a push to achieve certain, generally known, outcomes.

Leadership Guides

As we shift our focus from efficiency of parts to effectiveness of interactions, leadership becomes the stance of choice. Where patterns of relationship and supportive, connected infrastructure are the primary leverage points, leadership offers guidance (rather than control) through strategies, structures and processes. The leader shapes human dynamics through influence and incentives, as well as through shared values and principles.

Stewardship Nurtures

If our aim is to grow the capability of the system — then we shift from managing the parts and leading for effectiveness to stewarding the health of the whole. Here, control and guidance are replaced by encouragement and invitation, with continuous iteration and attention to evolving patterns of “what wants to happen here?” The goal is not to control, but to create the fertile conditions for something new and unknowable to emerge. The intention is to nurture the system’s intrinsic and ongoing capacity for learning, innovation, self-organization and, ultimately, thriving.

Adapted from an article by Michelle Holiday

If you want to build a ship, don’t drum up people to collect wood and don’t assign them tasks and work, but rather teach them to long for the endless immensity of the sea.  

~ Antoine de Saint-Exupery

If you would like to talk in confidence about any of the above or feel the need to reach out, please call me for a no obligation chat (number on website link below)

Ian Featherstone is a cabinetmaker, machinist, business advisor, mentor and leadership coach, and the owner of Glass Half Full. He specialises in the construction industry, particularly the joinery & cabinetry sector. For more information or to find out how you can move your team forward, please visit www.glasshalffull.co.nz